Before starting Unify, we’d spent years working both in-house and agency-side. We’d seen what works and what really doesn’t. Overpriced retainers and empty promises. Agencies acting like suppliers instead of true partners.
And we knew there had to be a better way.
So, in 2019, just before the global pandemic turned everything upside down, Unify was born. Not the easiest timing, but the right one. From day one, the business was built on trust, honesty and accountability, not flashy claims or one-size-fits-all solutions.
Unify has always been run like a family in the traditional and non-traditional sense. That closeness shapes everything we do. We work side by side, support each other, and bring the same care and commitment to our clients as we do to our own team. We’re also a group of strong, ambitious women, many of us raising children alongside building careers and businesses — something we’re incredibly proud of.
But the industry doesn’t stand still, and neither do we.
Today, Unify has evolved to be more than a traditional PR agency. Alongside earned media and brand storytelling, we’ve introduced social listening and AI-driven visibility to our services, giving us deeper insight into audiences, culture and how brands are being discovered and discussed across emerging platforms and answer engines.
As digital PR continues to rise, GEO becomes more important, and buying decisions are shaped long before a website visit, we help brands show up where it really counts. From trade and consumer media to influencers, creators and social platforms, we close the loop between insight, storytelling and visibility.
Everything we do is connected. Data and insight inform our PR. PR fuels digital visibility. Influencers and social bring stories to life and amplify impact.
These aren’t words we’ve picked because they sound good. They’re the principles that guide our decisions, shape our relationships and influence everything we do for our clients.
We’re curious by nature and confident in our thinking. We’re not afraid to challenge ideas, ask better questions or try something new. We’re always looking ahead so our clients aren’t left reacting to what’s already happened.
We believe the best partnerships are built on trust. That means clear advice, honest conversations and transparency at every stage. No jargon. No fluff. No hidden agendas.
Integrity matters. We take responsibility for our work, stand by our commitments and do the right thing even when it’s not the easiest option.
We value the people we work with and the industries we operate in. We listen, we collaborate and we treat every relationship with care and professionalism.
We’re a close-knit team who support each other and our clients. We believe collaboration, inclusion and shared ambition lead to stronger ideas and better results and we work as one team to make that happen.
Everything we do has a purpose. We balance commercial realities with what genuinely works, focusing on activity that delivers impact, not just output.
Our clients don’t brief us and then we disappear. We take the time to properly understand their business, their challenges and their goals and work as an extension of their team, not an external agency. One team, one purpose.
With clients. With media. With influencers. Many of our relationships span years, not campaigns. Trust matters, and we invest time in building it properly.
Our work is shaped by real insight from social listening and audience behaviour to AI-driven visibility. We don’t guess. We use data and understanding to guide smarter decisions.
We believe great people aren’t always the most obvious on paper. We look for passion, curiosity and commitment, then invest time in mentoring and developing our team.
We’re serious about results, but we don’t take ourselves too seriously. A sense of humour, a good Yorkshire attitude and plenty of common sense all come as standard.
At the end of the day, results matter. Coverage that counts. Our campaigns need to move the needle and deliver work we’re genuinely proud to put our name to.
Founder
Head of Media
Senior Social Media
and Influencer Executive
Account Director
Senior Content & PR Executive
