To move beyond a traditional press event and create a more meaningful, expert-led experience that brought Kilner’s preserving heritage to life.
THE APPROACH
We curated an intimate, media-only workshop hosted by chef and food writer Olia Hercules in her London home to position Kilner as the go-to brand for fermenting and preserving.
WHAT WE DELIVERED
Invitation-only press workshop
Talent sourcing & management
Strategic product integration in a real home setting
Targeted media guest list & relationship building
Post-event follow-up & media liaison
Social content for owned channels
THE IMPACT
National titles in attendance including The Telegraph, The Guardian, Good Food and Delicious
Multiple commissioned features and expert commentary
