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AMPLIFYING HERITAGE FOR A MODERN AUDIENCE

CLIENT: Mason Cash
CATEGORY: Housewares

THE OPPORTUNITY

A 200-year-old heritage brand needed to stay relevant in a fast-moving media landscape, particularly around key cultural and retail moments such as Christmas and GBBO.

THE APPROACH

We deliver an always-on, multi-channel PR and influencer programme that keeps Mason Cash visible, credible and commercially relevant. By combining press office, digital PR, brand partnerships and influencer activity, we ensure the brand shows up consistently, and strategically, at the right moments.

WHAT WE DELIVERED

  • Strategic press office & media relations
  • Digital PR including reviews and expert commentary
  • Brand collaborations with Smeg, Joules and Forthglade
  • PR & influencer events
  • Targeted influencer campaigns

THE IMPACT (2025)

  • 232 pieces of coverage
  • 234 million opportunities to see
  • Features in The Times, The Telegraph, Good Food, Ideal Home, The Independent and more
  • Expert commentary across premium lifestyle titles
  • Increased awareness and engagement during key seasonal campaigns

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AMPLIFY WHAT MATTERS?