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AMPLIFYING STEM THROUGH STORYTELLING

CLIENT: Primo Toys (Cubetto)
CATEGORY: Children’s Educational Toys

THE OPPORTUNITY

Position Cubetto as a must-have educational tool in a competitive toy market while clearly demonstrating its value for early STEM learning.

THE APPROACH

We delivered a high-impact PR programme combining product storytelling, thought leadership and broadcast opportunities. By championing Cubetto’s role in learning through play, we positioned the brand as an innovative, trusted voice in early education.

WHAT WE DELIVERED

  • Strategic press office & media relations
  • High-profile product features and reviews
  • CEO interviews
  • Thought leadership around early STEM education

THE IMPACT (18 Months)

  • 136 pieces of coverage
  • 42 million opportunities to see
  • Coverage in The Guardian, Financial Times, The Times, T3, Wired and Stuff
  • Strengthened positioning as a leading educational technology brand

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