MAKE CONTACT

AMPLIFYING IMPACT THROUGH LONG-TERM CREATOR PARTNERSHIPS

CLIENT: OXO
CATEGORY: Housewares

THE OPPORTUNITY

Move beyond one-off influencer posts and build long-term partnerships that drive credibility, engagement and measurable results for client OXO.

THE APPROACH

We focused on sustained creator relationships rooted in shared values and audience alignment. By giving talent creative freedom, while staying strategically aligned to brand objectives, we built influence that felt authentic and commercially effective.

WHAT WE DELIVERED

  • Six-month partnerships with John Gregory-Smith and Emma Petersen
  • Consistent, high-quality multi-platform content
  • Creative alignment with key brand pillars
  • Management of John Gregory-Smith as Chef in Residence at the Good Food Show

THE IMPACT

  • 7 million video views
  • 900,000 reach
Two consecutive five-month campaigns with Dean Edwards combining social content and live masterclasses. •1.3 million video views •869,000 reach

RELATED WORK

Thornton & Ross (Cetraben®)

Primo Toys (Cubetto)

OXO
SEE ALL

READY TO
AMPLIFY WHAT MATTERS?