MAKE CONTACT

AMPLIFYING TRUST IN THE PARENTING MARKET

CLIENT: OXO Tot
CATEGORY: Parenting & Nursery

THE OPPORTUNITY

Launch OXO Tot in the UK and establish it as a trusted brand for modern parents in a highly competitive parenting category.

THE APPROACH

Over a decade-long partnership, we delivered an integrated PR programme spanning consumer, parenting and trade media. Through launch events, product storytelling, industry awards and strong visual content, we positioned OXO Tot as an innovative and practical brand for everyday family life.

WHAT WE DELIVERED

  • High-profile London launch event introducing OXO Tot to the UK market
  • Consumer and trade PR across parenting, lifestyle and retail media
  • Awards and trade show presence including the Harrogate Baby Show
  • Photoshoots, video content and social campaigns
  • Strategic product placement across parenting media and broadcast

THE IMPACT

  • Established OXO Tot as a trusted name among UK parents
  • Strong media presence across parenting and lifestyle titles
  • Increased credibility through awards, events and industry engagement
  • Consistent brand visibility over a ten-year partnership

RELATED WORK

Primo Toys (Cubetto)

Ritter Sport

Shrub
SEE ALL

READY TO
AMPLIFY WHAT MATTERS?