CLARIFYING CUSTOMER NEED THROUGH SOCIAL LISTENING

CLIENT: Becton Dickinson (BD)
CATEGORY: Healthcare

THE OPPORTUNITY

Support the UK launch of PureWick® by understanding the real, lived experiences of women requiring a female catheter solution along with the carers and healthcare professionals supporting them.

THE APPROACH

Before shaping the launch strategy, we listened. We analysed thousands of unfiltered conversations across UK and US digital platforms to understand patient pain points, unmet needs, emotional drivers and competitor positioning, all within a strict regulatory framework.

WHAT WE DELIVERED

  • In-depth social listening analysis of 18,000+ mentions
  • Patient, carer and healthcare professional insight mapping
  • Competitor intelligence and category benchmarking
  • Digital best-practice recommendations
  • Seven detailed brand personas built from real-world data

THE IMPACT

  • Clearer understanding of patient and carer needs
  • Defined therapy-area landscape and competitive environment
  • Insight-driven foundations for UK launch planning
  • Actionable personas to guide messaging, targeting and activation

RELATED WORK

READY TO
AMPLIFY WHAT MATTERS?