Increase stand footfall and credibility at the Good Food Show with a celebrity who genuinely embodied Salter’s “experts in everyday” positioning.
THE APPROACH
We sourced and managed Joe Swash, ensuring a natural brand fit rooted in his passion for cooking. The focus was authentic engagement both on-stand and across social.
WHAT WE DELIVERED
Talent sourcing, briefing and management
On-stand engagement coordination
Gifted product integration into talent content
THE IMPACT
Significant increase in stand footfall and on-site sales
Social content reaching millions of viewers
Enhanced brand credibility through authentic association
