Position Salter as the go-to brand for elevated, restaurant-style cooking at home while increasing event engagement.
THE APPROACH
We partnered with Tyler Butt, aligning his bold, aspirational cooking style with Salter’s “experts in everyday” message to create a credible, trusted collaboration.
WHAT WE DELIVERED
Talent sourcing and campaign management
Collaborative social content between Tyler and Salter
On-stand activation support
THE IMPACT
Increased stand footfall
Strengthened brand credibility
Reinforced positioning around elevated home cooking
