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AMPLIFYING EVERYDAY VISIBILITY THROUGH ALWAYS-ON PR

CLIENT: OXO
CATEGORY: Housewares, organisation & cleaning

THE OPPORTUNITY

Maintain consistent visibility for OXO in a crowded housewares market and keep the brand front of mind with both consumers and media.

THE APPROACH

We deliver an always-on PR and digital PR programme that combines seasonal storytelling, expert commentary and product-led content. By aligning media outreach with key cooking and home moments across the year, we ensure OXO products appear consistently in trusted consumer and lifestyle media.

WHAT WE DELIVERED

  • Strategic press office and media relations
  • Seasonal PR aligned to key cooking and lifestyle moments
  • Expert commentary and practical kitchen advice for journalists
  • Digital PR including product reviews and features
  • Product sampling, press releases and media mail-outs
  • Ongoing media relationship development

THE IMPACT (12 Months)

  • 264 pieces of coverage
  • 21 billion opportunities to see

RELATED WORK

Becton Dickinson (BD)

OXO Tot

Salter
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AMPLIFY WHAT MATTERS?